TapClicks, the leading provider of Smart Marketing solutions, and Indigo Trigger, a boutique consulting firm that helps publishers implement successful revenue and ad ops strategies and platforms, have announced their new implementation partnership, with a specific focus on TapOrders and TapWorkflow inside TapClicks’ unified marketing operations, data management and reporting platform.
Working with leading media enterprises like Hearst, Tribune, MediaNews Group, Black Press Media, Farm Journal, Postmedia, and Graham Media Group, Indigo Trigger offers a host of consulting services to help solve Lead-to-Cash challenges. Now, customers who want professional services related to TapOrders and TapWorkflow can work directly with Indigo Trigger.
Indigo Trigger will work as an extension of the TapClicks services team to help customers implement TapOrders and TapWorkflow within the platform. Indigo Trigger will also be able to help TapClicks customers with strategic planning, workflow definition, training, go-live support and integration development as needed.
Working with Indigo Trigger, TapClicks customers will benefit from experts in Lead-to-Cash workflow and operations. Indigo Trigger will help customers clearly define requirements and specifications for TapOrders and TapWorkflow, and ensure customers are able to implement their solution on time and on budget.
“We are delighted to partner with Indigo Trigger to deliver their extensive experience in Lead-to-Cash operations and tech stack planning to our Smart Marketing platform customers,” commented Chel Heler, Executive General Manager at TapClicks.
“TapOrders and TapWorkflow have become premier solutions in the Lead-to-Cash space over the past few years. We’re excited to be able to help TapClicks customers plan for, and implement, these solutions,” said Christopher Prinos, Founder and CEO of Indigo Trigger.
This new partnership benefits brands, agencies, and media companies by providing comprehensive visibility into campaign effectiveness, leveraging TapClicks’ robust analytics and reporting capabilities, and ensuring speed of innovation.
The combination of products and services from TapClicks and Indigo Trigger are available now.
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