JELL-O, the brand known for making life’s modern-day moments sweet with its colorful, jiggly treats, is entering the home décor space.
The Jelly Collection by JELL-O is a line of playfully bold furniture inspired by iconic JELL-O molds. With the perfect blend of Y2K nostalgia and modern design, the Jelly Collection by JELL-O is set to brighten homes across the nation this fall.
The rise of jelly-inspired home décor, beauty trends and fashion has taken this year by storm, with Gen-Z and Millennials leading the charge.
Inflatable furniture is also experiencing a resurgence, blending the nostalgia of childhood with the comfort and style of today. Building on these trends, the Jelly Collection by JELL-O features smooth, rounded curves, much like the classic JELL-O mold, creating a plush, inviting seat that offers both comfort and style.
Whether you’re looking to refresh your home or create a playful study area for back-to-school, The Jelly Collection by JELL-O is designed to make your leisure time both enjoyable and stylish for the whole family.
Available in four vibrant colors – yellow, green, red, and orange – each chair represents one of JELL-O’s best-selling flavors: lemon, lime, strawberry, and orange. The chairs are complete with a built-in JELL-O cup holder, perfectly designed to fit a Ready-to-Eat JELL-O Gelatin cup, making it easy to enjoy your favorite snack while you relax.
“For over 150 years, JELL-O has been at the heart of joyful family moments, big and small,” says Tyler Parker, Brand Manager of Desserts at Kraft Heinz. “With The Jelly Collection, we’re not just celebrating our rich history; we’re bringing it to life for today’s families. By blending our heritage with a modern twist, we’re inviting consumers to embrace the playful spirit that has made JELL-O a beloved favorite for generations.”
JELL-O continues to solidify its position as the #1 brand in the refrigerated desserts category, driven by a dedication to innovation and a commitment to delighting consumers.
Following a fresh logo and packaging redesign in 2023, which marked the first rebrand in a decade, JELL-O aims to transcend generations and continue bringing its fans on a never-ending flavor journey. The refrigerated desserts category has seen a remarkable growth of +33.2% over the past five years, a testament to JELL-O’s timeless appeal.
The Jelly Collection by JELL-O is available for a limited-time on Amazon.com for $30. For more information, follow @jello on Instagram and TikTok, and share your pictures enjoying The Jelly collection using #JELLO.
Find out more news from North America and beyond.
