The Awareness Group (TAG) an emerging U.S. leader in solar energy services and financing solutions and creator of the TAG GRID, based in Arizona, has announced a strategic partnership with Apollo Solar and Battery (Apollo), a prominent international solar consulting firm and founder of the Catalyst Network.
The Catalyst Network unites over 140 EPCs, equipment OEMs, and solar industry professionals nationwide. This partnership positions TAG as the exclusive commercial finance arm for Apollo’s clients and Catalyst members, delivering tailored financial solutions to support a diverse range of commercial solar projects.
TAG’s partnership with Apollo and Inclusion in the Catalyst Network will bring the following benefits:
Comprehensive Financial Solutions for Catalyst Network Members
As the exclusive commercial finance partner, TAG will provide its proprietary financing options designed to meet the unique needs of the Catalyst Network members. By leveraging its expertise in renewable energy financing, TAG aims to streamline project funding processes, enhance operational efficiencies, and unlock new opportunities for collaboration and innovation.
Fostering Strategic Growth and Sustainability
The partnership underscores TAG’s commitment to supporting the renewable energy industry and advancing sustainable energy solutions. With over 140 members in Apollo’s Catalyst Network, the collaboration is poised to accelerate the adoption of renewable technologies, foster economic growth, and enhance energy resilience nationwide.
Strengthening the Renewable Energy Sector
TAG’s deep knowledge and leadership in renewable energy financing complement Apollo Solar and Battery’s extensive experience in solar consulting and network management. This collaboration is expected to set a new standard for strategic partnerships in the renewable energy sector, paving the way for innovative solutions and strengthened industry relationships.
The Commercial Solar Market Opportunity in the U.S.
The U.S. commercial solar energy market is experiencing unprecedented growth. According to the Solar Energy Industries Association (SEIA), the U.S. is on track to install more than 400 GW of solar capacity by 2030, with commercial and industrial installations playing a critical role in this expansion. Federal tax incentives, including the Investment Tax Credit (ITC), and state-level renewable energy mandates are driving significant investment in the sector.
The commercial solar segment is already experiencing rapid expansion. In the third quarter of 2024, commercial solar installations reached 535 MWdc, representing a 17% increase from the previous quarter and a remarkable 44% growth compared to the same period in 2023. Businesses are increasingly turning to solar solutions for energy independence and sustainability, driven by advancements in technology and favorable policies such as the federal Investment Tax Credit (ITC).
TAG’s partnership with Apollo positions both organizations to capitalize on these market trends. By delivering financing solutions that address the evolving needs of solar commercial projects, TAG and Apollo Solar aim to accelerate the adoption of renewable energy across the U.S.
Pablo Diaz, CEO and Founder of The Awareness Group said: “This partnership represents a pivotal moment for TAG and Apollo Solar as we collaborate to advance the renewable energy sector. With the U.S. solar market projected to add more than 250 gigawatts of capacity by 2029 and commercial solar installations growing by 44% year-over-year in Q3 2024, the opportunity for growth and innovation is immense. Through this collaboration, we aim to empower both Apollo and the Catalyst Network members to seize these opportunities with tailored financing solutions that drive impactful, sustainable commercial solar projects that drive significant growth and environmental impact.”
Steve Tomazewski, Founder of Apollo and Catalyst added: TAG’s unique business model, The TAG GRID, and proprietary commercial financing solutions make them an excellent partner for Apollo in our mission to provide solar go to market solutions for contractors and installers. For example, one Apollo’s current clients, Toro Construction, a minority-owned general contractcor in the Chicago-area, is expanding its business by entering the commercial solar space. TAG’s proprietary commercial financing solutions will be a perfect complement to the work Apollo is doing to make this new line of business a success for Toro.”
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