Craft distillery Infamous Whiskey announced the approval of its federal Distilled Spirits Plant (DSP) permit application from the Alcohol and Tobacco Tax Trade Bureau (TTB). Infamous Whiskey’s DSP number is DSP-GA-20139 and will henceforth be displayed on its product packaging, select advertisements, and at the company’s headquarters located in the beautiful Lake Oconee area of Greene County, Georgia at 208 East Broad Street in downtown Greensboro.
The details
On October 17, 2023, Infamous Whiskey purchased a 30,000+ square foot building to use as company headquarters. On April 16, 2024, the company received unanimous approval from the City of Greensboro for the historic rezoning of its property to allow for a distillery. The following week Infamous Whiskey began the DSP application process which was officially filed June 18 by its attorney. The application included extensive background checks and vetting of corporate structure, construction plans, distillation practices, and processes.
“We’re pleased to announce we have officially acquired our DSP from the federal government,” commented Lorenze Tremonti, Infamous Whiskey CEO. “It’s another big step for Infamous Whiskey and it achieves an important milestone. We would like to thank all our stakeholders, supporters, and our supportive local community, all of whom we are truly grateful for.”
“The DSP crucially advances our plans for construction, production, promotions, tastings and more,” said Mark Matuszek, Infamous Whiskey President. “We can now activate plans with suppliers and distributors, advertising campaigns, and fundraising efforts.”
The approval of the DSP permit allows Infamous Whiskey, Inc. to produce, bottle, rectify, process, or store beverage spirits such as bourbon whiskey, gin, rum, vodka, tequila, and liqueurs inside the designated bonded area of the company’s distillery.
“Now that our DSP permit is approved, we look forward to getting to work,” said Chris Roberts, Infamous Whiskey Director of Marketing. “We anticipate our distillery becoming a must-visit stop for bourbon, whiskey, and spirits enthusiasts everywhere, especially those on the Georgia Distillery Tours. We have some unique ideas for immersive and interactive experiences we believe no one has ever done.”
Transitioning the new line
Another significant result of having the DSP permit is the Transfer in Bond license filing, which, after approval, will allow Infamous Whiskey to transfer spirits from one licensed location to another including the company’s forthcoming bourbon line. The initial Infamous Bourbon releases will have a suggested retail list price (SRLP) ranging from approximately $30-$70 and include the following products:
● Summer Wheat Bourbon, “Wheater’s Select”: aged 4-6 years, a 4-grain blend which includes select seasonal wheat strains to accentuate sweetness on the palate. 99 proof.
● Prohibition Proof Bourbon, “Speakeasy Strength”: aged 4-6 years, a 3-grain blend. An homage to America’s infamous roaring ‘20s when spirits were strong. 115 proof.
● Bourbon Whiskey, “Legacy Series”: aged 4-6 years, a 3-grain blend. A series of collectible releases, each featuring a tribute to an infamous historical figure. The first will be dedicated to Sheriff L.L. Wyatt of Greene County, Georgia who battled against bootlegging in the 1920s. His historic office is located steps away from the Infamous Whiskey distillery. 92 proof.
“Prior to our DSP approval, we invested heavily in the bourbon line’s creative process so we could move to retail quickly,” commented Shaun Roberts, director of brand development. “The feedback from our focus groups has been overwhelmingly positive and we’re excited to see our bourbon line come to life, born from a demand created through our involvement with NASCAR, the entertainment industry, large car shows, and other promotions.”
“We’re extremely proud of our progress thus far and look to continue to build and gain further momentum,” said Peter M. Allen, Infamous Whiskey chairman and CFO. “We have our beverage formulation, headquarters properly zoned, a brand that’s received national media exposure, and now the approval of our DSP permit. The DSP permit is a very important milestone for our stakeholders, supporters and our company.”
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